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How are emails sent and received
How email works diagram...
Email Deliverability Explained: Everything You Need to Know
In this guide, we dive deep into email deliverability and suggest what to focus on and what to avoid so your emails land where they’re supposed to: in your recipients’ main inboxes.
What is email deliverability?
Email deliverability is a process of measuring and tracking how well your emails perform in terms of being delivered to a receiver’s inbox.
It’s also known as “inbox deliverability.”
Email deliverability vs email delivery
These terms often get confused for being the same but are two separate things and it’s important to distinguish between them.
Email delivery is whether the recipient’s mail server accepted the actual email file and delivered it to the mailbox no matter the folder.
With email deliverability, the server accepts the file and delivers it to the mailbox, but the question is if it was placed in the inbox or spam, social, updates, or any other folder that rarely gets checked by the recipient.
So in other words email deliverability is the actual ability to get emails to la
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