Valentine's day and white day in japan
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White day meaning!
Unlike in the West, where Valentine’s Day gift-giving is usually a reciprocal action, Japanese Valentine’s Day is traditionally used as an opportunity for women to show their affection. Be it chocolate, flowers or a more unconventional gift, the Japanese Valentine’s tradition provides women with an opportunity to give their own kokuhaku (confession of love) in a particularly patriarchal society.
White day candy meaning
White Day is celebrated a month later, on March 14. So how did this tradition, which is like a sister event to Valentine’s Day, come to find its place on the Japanese calendar?
How Did White Day Start?
The truth is that there are two tales claiming to be the origin story for this alternative holiday.
The first, simpler, explanation is that in 1978, the National Confectionery Industry started the tradition as an “answer day” to Valentine’s. To be a little cynical, the one-sided nature of Valentine’s Day had opened a space for commercial businesses, who saw an opportunity to flog more confectionery, this time aimed at men.
The alternative White Day tale begins in Hakata, a pop
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