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  • Marketing what is it
  • Nature of marketing.

    What Is Marketing?

    What is the best definition of marketing?

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  • Nature of marketing
  • What is the marketing concept?
  • Types of marketing
  • Definition, Benefits, and Strategies

     

    Definition of Marketing

     

    The American Association of Marketing defines marketing as:

    Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.


    Today, marketing is something that every company and organization must implement in its growth strategy.

    Many companies use marketing techniques to achieve their goals without even realizing it, as they work to promote themselves and increase sales of their product or service. 

    This discipline centers on the study of market and consumer behaviors and it analyzes the commercial management of companies in order to attract, acquire, and retain customers by satisfying their wants and needs and instilling brand loyalty.

    Marketing is very broad and encompasses all the strategies that help a company, brand, or individual achieve its objectives.

     

    The 4 Ps of Marketing

    According to E. J. McCarthy, the 4 Ps of Marke

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