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  • What is twitter marketing
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    Summary

    • X has evolved from a platform for personal thoughts to a powerful marketing tool with over 200 million monetizable users daily—now making it indispensable for brands.
    • A successful X marketing strategy requires intentional planning, clear goals and a defined brand voice.

      Key steps in creating a X marketing strategy include auditing accounts, analyzing competitors' strategies, setting measurable goals and regularly comparing analytics to progress.

    • Continued effective X marketing involves content calendaring, engaging with your audience through conversations and leveraging analytics to refine your X marketing strategy over time.

    Twitter (rebranded as "X") started out as a place for people to share their every thought.

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  • Now it’s turned into a powerful marketing platform that lets brands connect with their audience. Boasting 217 million monetizable users per day, it’s easy to see why companies keep using Twitter after all of this time.

    But it’s no longer enough to send out the occasional Tweet about a trending topic.

    Brands need to be more intentional with their social

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